Enrollment Form User Flow
Project Takeaway
Otezla
Project Overview
Otezla (a product of Amgen) wanted to update the branding for their consumer-facing website. As part of a team that included art directors, copywriters, and account managers, my responsibility was to ensure consumers could easily search for information on the drug, access FDA-mandated information, and navigate to sections most relevant to them or loved ones seeking treatment.
Role: UX Designer
Tools: Adobe XD
Timeline: 5 months
The Problem Space
Website Brand Update
How might we rebrand the website and enhance its information architecture to enable users to effortlessly navigate between three indication-focused sections, ensuring a cohesive experience and easy access to relevant information?
Enrollment Form
How might we design a user flow that directs prospective and current patients to the most relevant resources and questions within the Otezla SupportPlus program, ensuring a tailored experience for each user group?
The most important takeaway from this project was the critical role of communication as a UX Designer. This project faced challenges due to poor management and execution. At times when I noticed areas for improvement, I held back my feedback to respect others’ contributions, thinking this would prevent interpersonal issues. Having previously worked as a team of one, I assumed this approach would help maintain harmony. However, I learned that even if I did voice my concerns, external factors still impacted the project’s direction. Moving forward, I understand it’s more valuable to speak up than to stay silent regardless of outcomes.
A key aspect of this website redesign was to highlight and create a user flow for the SupportPlus program, an online form that offers resources to patients seeking information and assistance regarding Otezla. The challenge involved incorporating two distinct user groups—new patients who have never used Otezla and existing patients continuing their treatment—into a single, cohesive user flow.
The Patient Enrollment form contains several resources that are not applicable to new or prospective patients seeking information about Otezla. During the form creation process, we determined that the optimal point to separate the two user groups would be at the beginning, by asking whether they have an active prescription for Otezla. Based on their response, users are directed either to the Patient Enrollment form, which requests additional information, or to the Prospect Enrollment form, tailored for new or prospective patients.
Information Architecture
Wireframes
